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  4. What’s Wrong with this Picture? Effectiveness is Not Enough, Susan Friedman

What’s Wrong with this Picture? Effectiveness is Not Enough, Susan Friedman

APDT Journal March/April 2010
Susan G. Friedman, Ph.D.
Word Count: 1,848
Biographical Sketch: Susan G. Friedman, Ph.D., is a psychology professor at Utah State University,
specializing in applied behavior analysis (ABA), the technology of behavior change. Over the last
decade, she has pioneered the dissemination of ABA principles, procedures and ethical standards to
improve the quality of life for all learners.

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