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I think this is a good idea. I think in the beginning you could explain why this exercise will help them especially during walks. Most people practice sit and down with their dog in front of them but teaching the dog to sit and down in a heel position is not only helpful but more realistic. So i think adding the Free command as a part of the exercise is a good idea. or instead of the free command; teach the client to practice what they already know with the heel, a sit or down. I think getting a dig to sit in a heel or down is very realistic and it will keep the dog in a heel position longer too.
Another thing I noticed with one of my clients is that they were moving to much while luring the dog into a heel instead of staying in one spot. So letting the client know to stay still when they do a 2-step heel for the first time.
