Below I posted video references from Khan University for summaries of all the concepts of "Attitude" from a social psychology point of view.  I also posted the full versions of all videos, reference to the William Koehler book, and links to the Noth Carolina Highway Patrol incident mentioned in the video. It is best to watch the videos in the order I posted after watching the stream to best tie together how Attitude ties into the dog training profession.

Video 1:

Video 2:

video 3:

video 4:

video 5:

Please be familiar with the North Carolina Highway Patrol K-9 incident before watching more videos:

Read the Wikipedia article here: READ

Also, read the article and watch the video located HERE

You can research more information by clicking on the links in the Wikipedia references.

Video 6:

Video 7:

Read the Koehler Method of Guard Dog Training pages 270-300.  Keep in mind that this embedded version has some obvious typos and the page numbers do not correlate with the print version of the book.

This book is one the most popular dog training books ever written. The obedience section which was first published in 1962 is still very popular today and still boasts a 4 1/2 star rating on Amazon in all versions of the book.

It is arguably one of the most influential dog training books in history.  The techniques and the ATTITUDES that are portrayed throughout William (Bill) Koehler's writing have been inherited by generations of new trainers, especially in the working dog world.

This final video here is a more visual demonstration of the side effects of a poor attitude in dog training, developed from a lack of base knowledge in canine behavior: